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The Pittsburgh Penguins announced a multi-year deal with Highmark today, beginning in the 2022-23 season, which will introduce the Highmark blue cross/ blue shield patch on the black Penguins home jerseys.
The Penguins are now the third team to announce the changes to their home sweaters, behind the Columbus Blue Jackets and the Washington Capitals.
This was following an August 17, 2021 announcement from the league where the NHL would allow front of jersey advertising beginning in the 2022-23 season.
To celebrate the new jersey patch, all fans in attendance at the April 21st game versus the Boston Bruins will receive a replica black jersey t-shirt featuring the new logo compliments of Highmark.
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Highmark will be the first-ever partner to have its logo featured on a Penguins game jersey in the NHL's first season of its jersey advertising program. The Highmark Blue Cross Blue Shield logo will be worn for all pre-season, regular-season and postseason home games in which the team wears its black home jerseys.
"The Pittsburgh Penguins are a key part of the fabric of this community. Their victories occur on and off the ice as they are also champions of education, wellness, and public service. Highmark is proud to team up with the Penguins and believe this partnership is an investment for the community. We are looking forward to seeing the Highmark Blue Cross Blue Shield logo on the front of the Penguins home jerseys," said Tom Doran, executive vice president and chief operating officer for Highmark Inc.
